Earlier in the mobile launch of ICT development in agriculture is not ideal, since the strategy was announced after the mobile Internet, mobile phone maker Nokia has not summarized the current position, recently, it added a new title of "SP" (service provider on vendor).

        Today, Nokia officially announced the launch of the Chinese market a "living through" service, which is Nokia's Internet services brand Ovi following a sub-brand, designed mainly for emerging markets. Back in July 2009 the first commercial market in India, to April 2010, active users of the service has exceeded 1.5 million.

        "Life Link" The main business model: Nokia, with content providers (CP) cooperation in the form of SMS push relevant content to the user, if the user selects a monthly subscription service, the monthly service fee of 5 to 8 yuan the expense of China Mobile (00941.HK) took charge, and then carried into with Nokia.

        In this cooperation model, Nokia and China Mobile and other positioning of the SP exactly the same. Has now reached a cooperation with Nokia CP include: 39 Health Net, agricultural information and communication technology, the British Council, Beijing, four in the School, the Sina, the air net.

        Nokia Internet Services, Xu Weili, director of Internet services in emerging markets, said China's current rural population of 7.3 million, accounting for about 53% of the population, only 72 million mobile phone users in rural areas, yet have more than 600 million mobile phone users in rural areas is the future of Mobile and Nokia business development space.

        However, only two also released the price of the Nokia 250 yuan to 300 yuan in the ultra-low-end mobile phone 1800 and 1616, built the service, including the download client such as expanding the user's way, are also being planned.

        Nokia Greater China, Korea and Japan senior vice president of Herbert Leung, Mei said that before the end of the year, Nokia will offer more than 10 supports the service by phone, "Nokia's presence in China 'life Tong' user and get relevant income ambitious plan . "

        It is worth noticing, SP in the Chinese market has experienced its peak development, into a downstream channel, the concept that SP can not be out of the listed company has acquired huge loss, or the fate of the entire SP's income can not market a few years before the boom times in the same category.

        In addition, as early as four years ago, around the branch of China Mobile launched the nationwide rural users as the main objective of the "agricultural ICT" business, pushing relevant information to farmers, a monthly subscription fee of only 3 yuan, but after years of development, "agricultural ICT" of the development is not satisfactory, the user volume is very small.

        Nokia launched "Life Link" and "agricultural ICT" is very similar to Nokia's vice president for Internet business Phil Kemp (Kang Pengfei) acknowledged that Nokia and operator of the business relationship between the degree of competition, he believed that the advantages of Nokia is able to provide very personalized services, such as prices of agricultural products to farmers to be able to refine the local township or village market. To this end, Nokia will most of the business are on the localization of R & D to China.

        But China's vast rural market, Nokia is difficult and complex is probably easily manageable. "For a fee service, the user can choose to customize or not to customize, which Nokia is a big challenge." LIANG Yu-mei said.

        Greater challenge is, this is the second time Nokia launched with a competing carrier's business, the first was launched last month, "to enjoy music with" business, completely free of charge to users in China, and China Mobile's "Wireless Music Club "in direct competition.

        In addition, the Nokia mobile phone business is built through achieved in the promotion, at a time when mobile phones built-SP led to charges being questioned unknown critical time, on April 21 this year, the Ministry of Industry issued " Mobile phone customization regulations "shall not be built customized mobile phone services curing SP.

        Nokia, the person explained that since "life" service in the custom before the message to the user inform the charge standard, therefore, not part of the Ministry of Industry and "prohibited" areas of the built-SP business